Legal Marketing -

Ethical Considerations of the Sins of Counsel – Part I

by Oluwanonso INTRODUCTION In my first series, I examined conflict of interests in litigation and the ethical obligations of every legal practitioner in Nigeria and reviewed the case of Agamore Energy Ltd v Essar Exploration & Production Ltd, where multiple parties have conflicting or divergent interests, the case of Samtech (Nig) Ltd & Anor v. Sanni &…

Stuck in the Past? Time to Move Forward from Legacy Systems

Disruption. A word that can strike fear in those comfortable with their existing daily routines. But viewed from the right perspective, disruption means opportunity. Opportunity to set yourself apart from the pack. Opportunity to reimagine your business model. Opportunity to rebuild and replace old systems. While the COVID-19 pandemic was highly disruptive and forced businesses…

Should Your Different Practice Areas Use Other Technologies?

For firms with several practice areas, pushing through digital transformations can be particularly challenging. Each practice area has specific needs, and frequently those needs do not overlap. Even when different practice areas have similar needs (e.g., date docketing, document creation, etc.), they may have different approaches and workflows for those needs. And there may even…

5 Services You can Offer International Clients as a Lawyer in Nigeria

The increasing internet penetration around the world has made the world more open in time and space. 20 years ago, it was difficult to imagine that you could fully coordinate a cross-border partnership on behalf of your client, but today, you can also go as far as initiating smart contracts using block-chain technology. Today, a…

Running a Law Firm Online in Nigeria

A virtual law firm is no different or less professional than a law firm with a physical address. The basic difference is that the later isn’t necessarily paying rent or as much operational/personnel fees as the former, and so focuses its expenditure on its day-to-day process and the digital tools that make those processes run…

Dear Private Practitioner, Focus on Educational Videos

While direct marketing or advertisement of any form is not allowed in the legal industry, there are very smart ways to “sell your service” as a private practitioner, and giving people free advice is one sure way to make that happen. There are so many people out there who don’t know how to go about…

How Video Marketing can Improve every Lawyer’s Earnings

Although your options for online marketing are vast, nevertheless if you’re ready to venture into the sometimes-frustrating realm of online marketing, video production is a key area to consider. Beyond the obvious fact that videos can catch our attention faster than posters and other forms of media do, video is also arguably much more dynamic. And these…